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Strategic marketing management : cases and applications

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Bibliographic Details
Main Author: Cravens, David W. (Author) 
Other Authors: Lamb, Charles W., jr. (Author)
Format: Book
Language:English
Published: Homewood : Irwin, 1990
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Cover Image
Status Sublibrary Description Location LCC Call number Old Call number
Regular loan NTK collection 6th floor, shelf 6A/257 HF5415 .C73 1990 A 28640