Philip Kotler

Kotler in 2009 Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He gave the definition of marketing mix. He is the author of over 60 marketing books, including ''Marketing Management'', ''Principles of Marketing'', ''Kotler on Marketing'', ''Marketing Insights from A to Z'', ''Marketing 4.0'', ''Marketing Places'', ''Marketing of Nations'', ''Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Up and Out of Poverty,'' and ''Winning at Innovation.'' Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."

Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles.

Kotler's latest work focuses on economic justice and the shortcomings of capitalism. He published ''Confronting Capitalism: Real Solutions for a Troubled Economic System'' in 2015, ''Democracy in Decline: Rebuilding its Future'' in 2016, and ''Brand Activism: From Purpose to Action'' in 2018. Provided by Wikipedia
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Marketing v otázkách a odpovědích

by Kotler, Philip Published: 2005
Book

Marketing management

by Kotler, Philip Published: 2001
Book

Marketing management

by Kotler, Philip, 1931- Published: 2001
Book

Marketing management

by Kotler, Philip, Keller, Kevin Lane Published: 2009
Book

Marketing

by Kotler, Philip, 1931-, Armstrong, Gary Published: 2003
Book

Marketing management

by Kotler, Philip, Keller, Kevin Lane Published: 2006
Book

Marketing management

by Kotler, Philip, Keller, Kevin Lane Published: 2007
Book